I was looking for a simple solution to redirect a few sites that my son likes to visit instead of doing his homework.  I was hoping that I'd be able to just insert a few entries into /etc/hosts to accomplish this, but this isn't having any effect.

My etc/hosts file currently looks like this:

127.0.0.1 localhost OpenWrt
192.168.1.9 fanfiction.net

No DNS entry is set on the client side, so all DNS requests should be handled by OpenWRT.  I'm assuming I'm missing something basic here, but I haven't done anything like this before, so I'm stumped for now.

Solved my own issue (always the best way to learn!), looks like it was a ID 10 T error... 

I had assumed (always bad) that the domain would also have included  the www.* url as well, but that wasn't the case.  Manually adding www.fanfiction.net (using my example above) seems to have done the trick.